Coho Winery Wants Their Ad To Display For The Keyword Cabernet Sauvignon Only When A Customer’s Search Query Matches Their Keyword Exactly, Including Some Close Variants, With No Extra Words. Which Keyword Match Option Should They Select? Leave a Comment / Microsoft Advertising Certified Professional Exam Answers 2021 / By Djamel Eddine Bouchaala (A) Broad match (B) Exact match (C) Phrase match (D) Negative keyword