What is the key tactic in optimizing your PPC ads?
(A) Keyword optimization (B) Ad optimization (C) Targeting optimization (D) None of the above (E) All of the above
Microsoft Advertising Certified Professional Exam Answers 2021
Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
(A) Callout Extensions (B) Structured Snippet Extensions (C) Review Extensions (D) All of the above
A custom audience is a type of remarketing list. What is NOT required to set this up?
(A) Universal Event Tracking (B) Data management provider access (C) First-party customer data (D) Software integration
Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
(A) 900% (B) -1000% (C) 1000% (D) -100%
What is the main advantage of using dynamic text in your ads?
(A) Allows you to exceed the character limits for Microsoft Advertising ads. (B) Helps you find synonyms for the keywords you’ve chosen. (C) Displays ads only to customers most interested in purchasing. (D) Turns generic ads into custom ads.
What are the campaign and image limits with Google Import for Audience Campaigns?
(A) 10,000 campaigns and 2,000 images per import operation (B) 20,000 campaigns and 3,000 images per import operation (C) 5,000 campaigns and 1,000 images per import campaign (D) 30,000 campaigns and 4,000 images per campaign (E) None of the above
What bid strategies are currently available for bid optimization? Choose all that apply.
(A) Manual (B) Enhanced CPC (C) Target CPA (D) Maximize Clicks and Conversions (E) All of the above
Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
(A) Broad match (B) Phrase match (C) Exact match (D) Negative keyword
You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
(A) Campaign report (B) Ad report (C) Keyword report (D) Search term report (E) Ad group report