Looking at traffic history is one way to improve your bidding strategy. True or false?
(A) True (B) False
To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)
(A) Regularly upload product, price and promotion updates in your product feed (B) Use generic labels (C) Use high quality images (D) Use negative keywords
What do you call words or phrases that trigger ads when they match a customer’s search query?
(A) Keywords (B) Targeting criteria (C) Ad Group (D) None of the above
In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)
(A) User must be on Bing (B) User must be on Facebook (C) User must have a LinkedIn ID (D) User must work for a large corporation (E) User must work in advertising
Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
(A) Ad extension by keyword (B) Ad extension by ad (C) Ad extension details (D) Call forwarding detail (E) All of the above
The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)
(A) Determine if your ad and keyword are receiving impressions (B) How many impressions were lost because of the conflict (C) Which keywords and negative keywords are conflicting (D) Whether the conflict is at the campaign or ad group level
Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
(A) Broad match (B) Audience targeting (C) Param 3 (D) Negative keyword
A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.
(A) Target audiences using remarketing in paid search. (B) Exclude audiences based on website behavior (C) Increase ad spend (D) Validate a tag